23A – Your Venture’s Unfair Advantage

1. resources 

• A team that cares about what they are working for 
• Great advertising 
• Sponsored artists 
• Financial backing 
• Expert human capital 
• Singularity 
• Strategic planning 
• Unique features 
• Events/concerts 
• An appealing brand 

2. "VIRN"

• A team that cares about what they are working for 

People who are doing what they love as their occupation generate the best results. There are lots of other career paths and industries that people enjoy but music is something that people feel and live for. Having the opportunity to put all of your effort toward something that you love is very unique. This is one of the most invaluable resources to have, it can benefit many different aspects of a company. 

• Great advertising

Advertising is extremely versatile and creative. There are many ways to attract customers to products. Marketing a service that people are passionate about is about can connect to people in a powerful way. There will always be great minds and competitors in the marketing world but promoting something that people love is an advantage. This is a resource that the company would be relying on. 

• Sponsored artists 

Fans look up to their favorite music artists. If they were represented by our brand it would attract a large customer base. Companys have the ability to sponsor tons of large celebrities. A music brand sponsoring a musician is a great fit. This is also a very unparalleled resource.  

• Financial backing 

Financial capital is what companies rely on. It is not an easy resource to obtain but if your pitch the idea with the right plan you find investors. Other companies may also have sufficient funds, but we will work on effectively allocating the money. This is an extremely crucial resource.  

• Expert human capital 

Having workers with tons of experience is tremendously beneficial. It is an asset that can take a company to the next level. Lots of companies have smart and skilled employees but we will be searching for people the correct mindset for our vision. This is a matchless resource. 

• Singularity 

Pitching a product that focuses on having a unique product is very valuable. It will be centered around having the widest variety of songs. Other services will have solid selections, but we will be putting our focus on accomplishing extensive song availability. Being different is what will help you stand out and succeed. 

• Strategic planning 

Strategic planning is how you accomplish your visions and goals. Following a plan is how all companies are structured. Effectively implementing strategies and carefully following them is how you succeed in executing goals. By using a combination of approaches we can make this inimitable asset. You will not be able to accomplish anything without proper plans. 

• Unique features 

Along with music services, we will also offer special features through our platform. There will be options to watch music videos and see interviews with artists. That is not common for a music streaming service. Our content will be very unique and provide aspects of music that people usually do not experience. Gaining this type of competitive advantage is very important. 

• Events/concerts 

Organizing concerts and events will be a great way to show people what our brand is about. We have a good opportunity to make music events and use it as a form of marketing. Having sponsored artists will give us the advantage to do plan events. Showing people a good time will result is awareness and appreciation for the company. 

• An appealing brand 

We want to create a brand that attracts people. Something people are amazed by. Music is something people can relate to and it is a good way to appeal to people. If we make the brand into a lifestyle than people will be more attracted to it. This is a very important resource that is important for drawing in customers. 

3. I think the most important resource will be a team that cares about what they are working for. Passion take people a very long way. It makes people work to their full potential. That is one of the most important aspects of an industry to succeed. If people are passionate about their job they will make sure all the elements of the business are beings properly executed.